Marketing Plan Star Inc.

Marketing Plan Star Inc. Executive Summary This paper provides the marketing plan for the Star Inc. that outlines the entry strategy into the growing market for its deluxe travel bags and accessories. The Star Inc. intends to introduce a new brand of luxury products namely travel bags and accessories.Advertising We will write a custom essay sample on Marketing Plan: Star Inc. specifically for you for only $16.05 $11/page Learn More As a company that offers luxury products such as smart watches, bracelets, clothing, and footwear, the company intends to add the travel bags and accessories following an extensive market research. The survey reveals an increased demand for the superior luxury products that have also shown improved satisfaction amongst the consumers. To fill this market gap, the company intends to implement a careful entry strategy through market description, situation, SWOT, and competitor analysis before introducing the new products. Market Description The luxury indust ry is characterised by aspects such as historic heritage of artistic tradition, exclusiveness, brand image, and style (Kapferer 2012). The Star Inc. is identified through its deluxe lifestyle products that are uniquely designed to ensure consumer satisfaction. For a new brand to enter the luxury product market, a thorough research on the consumer’s demographic and psychographic characteristics is necessary. There is a need to identify the targeted market segment and develop apt product distribution channels for efficient customer satisfaction. The industry is deemed competitive, especially with the increasing rise of middle class populations in emerging economies such as Brazil and China (Veg-Sala Roux 2014). As many people join the middle class status, the demand for luxury products to manifest their status quo increases.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Th is trend has seen new entrants into the luxury industry in a bid to seize the growing markets. The Star Inc. prospects to enter the market with robust and specially calculated strategies in a bid to capture the market in a unique and sustainable way. Some of the products that are offered in the luxury industry include wristwatches, bags, outfit, shoes, jewels, and accessories among others (Park 2014). Situation Analysis Current Market Situation Having identified an increasing international demand for premium and classic bags by the upper class and upper middle-class income earners, the enterprise is top-gear to venture into the luxury market niche. An intensive market survey has provided credible information on the spending behaviour and trending culture of the international travellers. It has been identified that only few manufacturers are operating in this segment. Demographic survey also indicates that the number of consumers entering the upper class is increasing due to the prev ailing healthy global economy, which is anticipated to persist in the next five year. In the wake of the millennium development goals projection and vision 2050, many national economies have laid down strategic plans with a view of achieving increasing their revenues (Tsai Eisingerich 2010). As the global economy grows bigger and healthier, the probability of increased disposable income scaling upwards remains optimistically high. The enterprise targets this anticipated growth. Luxury bags and accessories have not been offered sufficiently on a global scale.Advertising We will write a custom essay sample on Marketing Plan: Star Inc. specifically for you for only $16.05 $11/page Learn More The company also targets countries with emerging economies in Asian such as China, whose economy has been described as rapidly growing. The portion of the population joining the upper class will be rising in the near future. Therefore, they will require high-end luxury pr oducts to match their new class and manifest their status quo (Kuksov Xie 2012). With only few companies in the luxury industry, the Star Inc. will focus on entering the luxury product market, as it stands promising. Target Market The analysis of the current target markets focuses on assessing the demographic, geographic, psychographic, and product usage characteristics of the prospective market niche for Star Inc.’s deluxe products. In addition, the analysis aims at carefully evaluating the current customer needs and anticipated changes in the target markets. The market analysis is highly significant since it will help the firm to establish the customer expectations and needs; hence, it will guide the firm to align the production specifications with the market needs with a goal of meeting the customers’ needs satisfactorily. The Star Inc. will also focus on the growing upper middle class and the upper class of emerging economies as they continue to seek high-end sump tuous products. The products mostly target international travellers from the emerging economies as well as rich people, especially from Western and Eastern Europe. The Star Inc. will concentrate on positioning itself within the luxury market of specialty retailing. The global luxury market has doubled in the past two decade to almost $320 billion annually in retail value (Kuksov Xie 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, industry analysts envisage that the market growth will remain consistent at an average rate of 9-11% per year, especially in the United States, Japan, and China. Substantial evidence reveals that luxury is no longer reserved for the spoiled rich, rather the middle class that is ready to pay a premium for the thrill owing to the splendid aspect of the lavish products that brings a special meaning to them. For instance, luxury houses such as Cartier and Chanel have ventured into this market by extending their product lines to cater for the aspirations of the middle class. The Star Inc. intends to offer its products at multiple price points to allow the brand to reach a wider demographic region as compared to other luxury retailers. The company’s strategy is deemed to result in accessible luxury offering that will be its guiding principle. The Star Inc. will adopt a multi-channel international distribution model to influence its marketing channels that will encompas s direct mail catalogues, e-commerce sites, retail, factory, department, and on-line stores in the target market regions. The management believes that through these different channels the company will effectively appeal to manifold segments that are often unnoticed by the competitors as they fear and avoid brand dilution. Competitor Analysis The luxury industry is characterised by intense competition. It has grown rigorously over the last decade with noted entry of new players and tough competition from established companies (Wang Shaver 2014).). The Star Inc. will primarily compete with the European luxury brands such as Louis Vuitton, Prada, and Chanel, which have been the leading deluxe companies for a couple of years. However, the Star Inc.’s unique business model of accessible luxury anticipates to reach a larger demographic as compared to the competitors’ higher priced products. According to the International Monetary Fund (IMF) report (2014), the total worldwid e luxury goods market is anticipated to compound 5% to 7% per annum reaching sales of $413 billion in 2016 (Bendle Vandenbosch 2014). Approximately, half of this expenditure is estimated to encompass travel necessities such as bags and accessories, smart watches, and modern telephone gadgets. Particularly, travel bags and accessories are estimated to be $64 billion sales. This figure represents 23.5% of sales of the luxury industry. The company will face stiff competitors from premium luxury makers such as Hermes, Gucci, Burberry, and Louis Vuitton and mid-sized enterprises namely Kate Spade and Tory Birch (Bendle Vandenbosch 2014). However, it aims at becoming the dominant player in the retail segment since it focuses on capturing the emerging markets in China and India. Looking at the Europe’s touristic potential as an international destination, especially in countries such as France and Italy that receive big spending visitors mainly from the Asian regions, the Star is h ighly optimistic to enter the luxury market without many obstacles. The company is also planning to explore the online market to provide timely and accessible services to its clientele. In the wake of globalisation, the Star Inc. acknowledges the importance of integrating business activities with internet services to ensure availability of product information to the consumers globally. As a result, the Star Inc. is set to launch an e-commerce site in the emerging markets. Marketing Goal and Objectives for the Star Inc. The Star Inc. has developed various guiding goals and stringent objectives. The primary goals of the company is to offer premium quality travel bags and accessories on a global scale and provide consumers with relevant and innovative products of excellent quality that are manufactured with specialty to build an inexplicable product-customer emotional attachment. Products will be sold at reasonable prices despite their luxurious nature with a view of reaching a wider m arket including the growing middle class youth, especially in emerging economies. Secondly, the company aims at driving the growth of the market share by scaling up the retail distribution channels to gain access to the local clientele. This strategy will leverage the tapping of global opportunities. In addition, the company will create an unshakable brand that will remain premier, distinctive, and easily recognisable. To achieve this objective, the Star Inc. seeks to deliver a consistent message to the consumer through diverse communication avenues including e-commerce websites, online, mainstream media advertisement, and active protection of the developed brand name from counterfeit products (Romaniuk 2012). The company also aims at understanding the changing needs of customers. Therefore, being consumer-centric right from product design, production, and distribution to after-sales services will create sustainable consumer loyalty. As a result, the company intends to conduct regul ar and extensive market surveys to guide innovation and obtain dependable consumer feedback. SWOT Analysis for the Star Inc. In economics, SWOT analysis is a basic strategic planning method that is used to assess the strengths, weaknesses, opportunities, and threats that influence businesses with a view of making feasible decisions (Ayub et al. 2013). It entails outlining the specific objectives of the business and identifying both internal and external factors that favour and/or hamper the achievement of those objectives. Strengths Weaknesses Opportunities Threats Strengths The company aims at utilising a multi-layered pricing strategy despite the fact that its products fall in the luxury class (McCann Vroom 2010). This strategy is contrary to the conventional pricing methods that are used for luxury products, as it will avail them to people of all financial capabilities. The Star Inc. will achieve this plan by pricing products depending on the financial ability of custome rs in different international markets (Ayub et al. 2013). The strategy will result in the seizure of a diversified market where aspiring customers from both the rich and middle classes will have gain access to premium products. Competitors have not used this pricing strategy; hence, it will enhance the company’s anticipated exceptional brand image and customer loyalty. Establishing dependable customer loyalty and a non-replicable brand image will enhance the company’s success even in harsh global economic crises (KrzyÃ… ¼anowska Tkaczyk 2013). The targeted middle and upper class consumers have a tendency to stick to their travel plans and vacations despite the global economic turmoil. Various studies indicated that the luxury industry continued to record substantial returns on investment in the 2009 financial crisis. Moreover, the company looks forward to providing strictly high premium products to create a reputable consumer impression. It will insist on quality and value with a view of winning many loyal customers. Besides, the star Inc. has accumulated enough liquid cash that it can use to finance its operations. As a result, the company has a significant advantage of its position in the luxury market that is characterised by rigorous social, technological, and economic changes (KrzyÃ… ¼anowska Tkaczyk 2013). The availability of adequate financial resources is paramount to the success of the firm since there will be no need to seek external funding for its operations. Furthermore, the company will have a distinctive and state-of-the-art product. Lastly, customer listening will be improved through market surveys and online customer support forums among others. This situation will immensely contribute to product development and distribution with respect to the customers’ dynamic needs. The product assortment will also be kept spanking new and appropriate. Weaknesses Weaknesses are perceived as areas within an organisation that call for improvement. They can include skills, marketing strategies, and product differentiation among others. There will also be a need to conduct a careful and in-depth research on the cost base and productivity levels of the organisation. Therefore, the management must be ready to face any unpleasant truths about the business amidst reality. The star Inc. concentrates on retail distribution. Retail business forms 99% of the Star business enterprise. It is an area of weakness since the company exclusively relies on end user consumers for its success. In case of a major production crisis, the overall business can collapse. Opportunities Economic analysts have provided crucial information on emerging markets that the organisation targets to enter. The company focuses on selling its products in the Chinese and Indian markets that are rapidly growing. The presence of a few players offering luxury travel bags and accessories is an excellent opportunity for the company to build its reputation an d create a sizeable competition gap. For instance, the company intends to seize numerous upcoming markets such as China and Brazil. In particular, the Chinese market has been deemed an ideal market for deluxe products due to the rising living standards and emergence of middle class members (Eggers 2012). Threats The contemporary business world faces high-level s of uncertainty that is characterised by erratic economic recessions and globalisation trends. Other factors that lead to volatility of the future include technological changes and consumer behaviours. This point is based on vulnerability of luxury products to recession as seen in the famous economic crisis of 2008. Many companies went through turmoil during the global economic downturn (Bekaert et al. 2014). During this period of economic hardships, consumers focus spending on necessities only because recession poses high degree of uncertainty. Even after the 2008 economic crisis, many firms in the luxury industry continued to struggle years on due to slow recovery. Given this scenario, it is undoubtedly that the success of the anticipated brand is attainable under healthy economies. This assumption is a high risk since the future of the global markets depends on a number of factors that are pioneered by dynamic technology. Notably, two types of substitute products that can pose threat to the Star Inc. include alternative brands and counterfeits (Miller Mills 2012). Brand image and product quality are they key driving forces for sales in the luxury and accessories industry. For this reason, investors in this industry spend a fortune on marketing campaign efforts such as advertising as well as sustaining premium quality products. Therefore, the Star Inc. will work in conjunction with competitors to combat counterfeit businesses through prosecution of culprit companies. The presence of counterfeit goods, especially from target markets such as China, poses a significant challenge to the company. Counterf eit products threaten the image of any company’s brand. Since some customers fail to differentiate between fake and original products, the company ends up losing its reputation of genuine products. Contingent Risk Factors International Market Penetration The long-term growth potential of the Star Inc. centres on successful entry into the international market and robust management strategies. The management requires significant resources and capital to venture into the European market among other emerging economies (Bekaert et al. 2014). Given that entrenched competitors presently dominate these regions, the enterprise must adopt strategic and high-end marketing approaches to surpass the prevailing competition. Although prospects seem strong today, if the international plans take long to materialise or the anticipated demand drops, the initial performance can fall excessively below the management’s expectations. The major concern for the Star Inc. is penetration and sus tainability of the Chinese market amidst the high rate of counterfeit practices in the country. In addition, the entry and stabilisation of short-term growth can be substantially slow than the company’s projections. As a result, the new-fangled products are likely to be disappointing in the short run. As a result, return on capital investment is conceivably going to be below the break-even point. However, the Star Inc. is exploring diverse economies around the world to cover stores that are likely to pick slower than projected. Along these lines, the company will sustain itself without having to pump in new capital to keep the stores operational. Lower Pricing Dissuasion The company will price its products lower as compared to those of the higher-end peers in line with the company’s accessible luxury motto. As a result, customers are likely to develop a tendency of being highly sensitive to the economy. Although the management views its pricing mechanism as a competiti ve advantage in uncertain macroeconomic climates, it may dissuade customers from buying the products (Tsai, Huang, Tsai 2013). For instance, given that the price elasticity of demand for Veblen goods is deemed high, consumers tend to perceive extravagant prices with exceptional value. Therefore, lower pricing can fail to attract customers, as they choose to associate the low price with low value. Stringent Competition The Star Inc. focuses to enter a highly competitive luxury industry. Although its aims to create an unparalleled brand loyalty, it winning consumer’s trust in the short term is nearly unmanageable. In addition, the market survey reveals that new entrants are attacking the incumbent niche day by day. Nonetheless, the management has done a tremendous job in reinventing itself over the decades. It will have to continue doing so to maintain standing leadership in the industry. We think the burden of proof lies with the bears. References Ayub, A, Razzaq, A, Aslam, M Iftekhar, H 2013, ‘A Conceptual Framework on Evaluating SWOT Analysis as the Mediator in Strategic Marketing Planning through Marketing Intelligence’, European Journal of Business and Social Sciences, vol. 2 no. 1, pp. 91-98. Bekaert, G, Ehrmann, M, Fratzscher, M Mehl, A 2014, ‘The global crisis and equity market contagion’, The Journal of Finance, vol. 69 no. 6, pp. 2597-2649. Bendle, N Vandenbosch, M 2014, ‘Competitor orientation and the evolution of business markets’, Marketing Science, vol. 33 no. 6, pp. 781. Eggers, J 2012, ‘All experience is not created equal: learning, adapting, and focusing in product portfolio management’, Strategic Management Journal, vol. 33 no. 3, pp. 315-335. Kapferer, J 2012, ‘Abundant rarity: The key to luxury growth’, Business Horizons, vol. 55 no. 5, pp. 453-462. KrzyÃ… ¼anowska, M Tkaczyk, J 2013, ‘Identifying competitors: challenges for start-up firms’, Internationa l Journal of Management Cases, vol. 15 no. 4, pp. 234-246. Kuksov, D Xie, Y 2012 ‘Competition in a Status Goods Market’, Journal of Marketing Research, vol. 49 no. 5, pp. 609-623. McCann, B Vroom, G 2010, ‘Pricing response to entry and agglomeration effects’, Strategic Management Journal, vol. 31 no. 3, pp. 284-305. Miller, K Mills, M 2012, ‘Contributing clarity by examining brand luxury in the fashion market: Fashion Marketing and Consumption of Luxury Brands’, Journal of Business Research, vol. 65 no. 10, pp. 1471-1479. Park, J 2014, ‘What women want: Creation of a luxury brand’, Business Horizons, vol. 57 no. 2, pp. 247-257. Romaniuk, J 2012, ‘Five Steps to Smarter Targeting’, Journal of Advertising Research, vol. 52 no. 3, pp. 288-290. Tsai, H Eisingerich, A 2010, ‘Internationalisation Strategies of Emerging Markets Firms’, California Management Review, vol. 53 no. 1, pp. 114-135. Tsai, K, Huang, C Tsai, M 2013, ‘Reviews of market drivers of new product performance’, International Journal of Market Research, vol. 55 no. 5, pp. 719-738. Veg-Sala, N Roux, E 2014, ‘A semiotic analysis of the extendibility of luxury brands’, Journal of Product Brand Management, vol. 23 no. 2, pp.103-113. Wang, R Shaver, J 2014, ‘Competition†driven repositioning’, Strategic Management Journal, vol. 35 no. 11, pp. 1585-1604.

A Look at Martin Luther King Jr. and Rosa Parks

A Look at Martin Luther King Jr. and Rosa Parks Free Online Research Papers Two historical figures that I think are very important are Martin Luther King Jr. and Rosa Parks. These historical figures have many things in common, but they also have their differences. One main thing they had in common was that they were both brave enough to take some actions to change the way of living for the better. Their main goal was to stop the horrible segregation that was occuring in the mid 1900s. Their brave actions were successful and they had a huge impact on the U.S. They had different ways of taking their actions but either way they were a big help to the many other African Americans that experienced segregation of public facilities at that time. Martin Luther King Jr. was born on January 15, 1929 in Atlanta, Georgia. Rosa Parks, whos birth name is Rosa Louise McCauley, was born on February 4, 1913 in Tuskegee, Alabama. They were both raised a little different. King had the advantage of being raised by both his mother and father, while Parks parents seperated when she was young. They also recieved very different educations. King recieved a solid education and even attended College. Parks didnt have the chance to even finish High School. She had to drop out as a Junior in High School because since her mother and her were living with her grandparents, Parks had to leave school to attend to her sick grandmother. After that she never returned and instead got a job at a shirt factory in Montgomery. She soon married a barber named Raymond Parks who was a member of the National Association for the Advancement of Colored People (NAACP). With his support, Parks finished her high school degree in 1933 and became one of the leaders of the NAACP. Both historical figures had the goal of ending segregation but they had different motivations. Rosa Parks motivation was that she was tired of having to give up her seat to white passengers in public buses. At that time the city code required that all public transportation be segregated and that bus drivers had the power of a police officer to carry out the provisions of the code. African Americans had to sit at the back of the bus while whites sat in the front. If the bus got too crowded, African Americans had to give up their seat for any standing white people. Rosa Parks wanted to put a stop to this and on December 1, 1955, she did. On that day she had a long day of work at the Montgomery Fair department store. She boarded the Cleveland Avenue bus for home. The bus had became crowded so the bus driver ordered her to get up and give her seat to a white person. Rosa parks refused to so she was arrested and found guilty at trial. After learning about her arrest, other members of the NAACP began to organize a boycott of Montgomerys city buses. All African Americans stood off the buses and instead found other ways of transportation. This boycott was a success and it crippled the transit companys finances. The city of Montgomery now had no choice but to lift the law requiring segregation on public buses. These legal actions with the help of the African American community made the 382-day Montgomery Bus Boycott one of the largest and most successful movements against racial segregation in history. Martin Luther King Jrs motivation was his summer experience in the North before he started college. He was shocked by how peacefully the races mixed in the North. This experience deepened his growing hatred of racial segregation. After marrying Coretta Scott in 1953, King became pastor of the Dexter Avenue Baptist Church in Montgomery, Alabama. When the Montgomery Bus Boycott started, after Rosa Parks arrest, King was elected the leader. He was well-trained and since he was new in town, he didnt have any enemies and was well respected. Although his home was desroyed and his familys safety was threatened, he continued to lead the boycott and one year and a few weeks later, the citys buses were desegregated. He didnt stop there, he then organized the Southern Christian Leadership Conference (SCLC). King lectured in all parts of the country and discussed race-related issues with civil-rights. His most famous was the I Have A Dream speech. In late October he was arrested with 33 young people protesting segregation at the lunch counter in an Atlanta department store. King was released only with the help of a Democratic presidential candidate John F. Kennedy. As King had hoped, all these actions together had a strong effect on national opinion and resulted in the passage of the Civil Rights Act of 1964. This act authorized the federal government to enforce desegregation of public accommodations and outlawing discrimination in publicly owned facilities and in employment. Aside from these differences, these two historical figures have many similarities. They were both raised during the time of racial segregation. They experienced so much hatred from these racist white people. This encouraged both of them to stand up and demand their rights as citizens. They were both important members of the NAACP and they actually worked together too. They did all they needed to do to get their freedom. Their actions placed both of them in jail but once they were out they continued to work even harder for their freedom. They were both big parts in the ending of segregation. Even after their death , they were both known as very respected and loved individuals. 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Research proposal on prospective memory Coursework

Research proposal on prospective memory - Coursework Example Since by definition, prospective memory basically pertains to remembering to do something at a particular moment (or time period) in the future, one must recall a remembrance of the intention (the prospective component) yet to be performed, as well as the contents of such intention (Mc Daniel and Einstein, 2007). There could be several untapped avenues where growth to resolving issues with prospective memory may be perceived originating. This is due to the fact/natural consequence that there is no need to execute the intended action right away with respect to time and thought of prospecting to be reminded of the intention, otherwise immediate execution would seem trivial being not in coincidence with the prospect, a projection letting further recollection to happen whether event-based or time-based (Mc Daniel and Einstein, 2007). Remembering to meet a colleague, attend an important conference at a particular time, or placing a book under a pillow to remind a person to do review on constantly feeling the book’s hardness while napping all begin with intention and would take some time prior to the moment of operation. Cue identification is crucial in the process of evaluating whether a prospective memory task has been adequately brought about. With this ground, attentional monitoring must be realized by checking for signals from the environment that would call intention to mind so that one may prepare to act accordingly. If, on the other hand, a firm resolve is made prior, one may retain focus unconsciously and have spontaneous retrieval work to draw on intention instead (Mc Daniel and Einstein, 2007). The approach to research may be initiated using concepts of cognitive resources and of accessibility in order to either evaluate the influence of a person and situation or influences prior to the moment of remembering the behavior, respectively, so that such primary study may constitute proper categorical placement of individuals with prospective

Disability and literature Essay Example | Topics and Well Written Essays - 1000 words

Disability and literature - Essay Example There is one common denominator as far as social order workings are concerned and this centers on gender and its role in the society. In this respect, there is much debate going on concerning the relationship between gender and disability. The concept of feminism features prominently in this debate and scholars have advanced different theories to support their claims. Critical analysis of â€Å"Good Country People† by Flannery OConnor indicates a clear point of intersection between disability and gender. Deriving important theoretical concepts echoed by Rosemarie Garland-Thomson in Integrating Disability, Transforming Feminist Theory gives a picture of what the society think about disability and gender with much focus on the womenfolk. In Flannery O’Connor’s case, there are two main characters in Joy who is also referred to as Hulga and the young man who sells bible. There is also Mrs. Hopewell and Mrs. Freeman who plays a significant role through behavior to exp lain the interesting disability and gender relationship. The society sees women as lesser beings on various premises and this sort of prejudice assigns women some level of disability. Feminists argue that women have long been considered sex tools by men but undergo depreciation in terms of beauty and physical structure with time. This form of natural process is considered some sort of a weakness woman who is treated as a disability. This explains why the elderly women, who have most probably attained menopause phase of the reproductive life, are considered to be of less value. This is an aspect of physical disability being analogous to deficiency in terms of performing some activities. In ordinary society, men can be physically incapacitated but still pursue their dreams and end up marrying as a complete individual. However, the case of a disable woman is viewed with pity and is

How has the financial crisis of 2008 affected the real estate market Essay

How has the financial crisis of 2008 affected the real estate market in Dubai - Essay Example The recent global financial crisis affected nearly every major developed economy.   While there were numerous causes precipitating this near economic collapse, the reality is that it may take a decade of more for many sectors to recover.   One of the areas hardest hit globally is the housing sector.   In most locations, there was a tremendous drop in housing and property prices.   A glut of supply hit the market almost instantly; at the same time the access to credit became severely restricted.   In many respects, even though the economy is slowly recovering, the residual effects of economic downturn are still being felt, particularly in its impact on housing prices and the tightening of lending guidelines.   These topics form the basis for this study as we look at one of the areas in the Middle East, Dubai, which was particularly hard hit by the global financial crisis. The purpose of this study was to evaluate and analyze the economic conditions, particularly in terms o f the real estate market, present in Dubai during and subsequent to the global economic crisis of 2008.   This focus was on an analysis of these economic conditions on the real estate market, how the market was affected by the crisis, and how it is expected to recover and perform in the future.   The following research question guided this process: How as the real estate market in Dubai affected by the financial crisis, and how did the market recover in subsequent years?

College Inc Essay Example for Free

College Inc Essay After watching the documentary College Inc, I have come to the realization that colleges are not at all as they seem. Many colleges are a for-profit college which is institutions being operated by profit-seeking business. This video was pretty much about for-profit schools tuition being more than community college tuition. It was also about the lengths that for-profit schools will go to get as many people to enroll there and get the funds necessary to keep the college alive. The video also included the many for-profit colleges had so many people enroll and knew that, they were coercing kids and business executives to invest in there college. One thing I found very interesting was the fact that they are charging people more to take online classes, then to actually be in a class. I also found it interesting that most students are actually taking online classes which is a good idea especially, if they can not take actual classes or if they have a job that that takes up there time during the day/night. A second fact or observation I found interesting was this has been going on for how long and they are just now telling people about it. These profit schools are only profiting money, but the department of education is finally seeing what is going on with colleges. The government’s role in this scam is that they are aware of what’s going on but are not really doing anything, other than giving the colleges money to stay afloat. The colleges are in fear of losing there grants/funds because the department doesn’t see a growth in education and people finding jobs after they graduate. The colleges are telling kids what they want to hear, if you apply to so and so you will get tour diploma in no-time and find a job soon after. They way colleges are run like a business is the way people advertise and say what they can learn/ earn from the business they are in. What interests me as a business law student was that its in writing colleges have to do anything to get students to sign up and get started with classes. I do understand that for-profit colleges are putting pressure on there employees to get as many students enrolled in there school, or else they are the ones that are losing in the end. Another interest to me is that community colleges are very underrated, many people go to community college because they are not sure what they want to do in life or, they are working to provide for there families and themselves. Most community colleges are under funded so the expectations of the school are rising and the funds are going down each year, leading to perform with limited resources. One other interest to me is the fact that the colleges paint a picture perfect life when you get your diploma, but they do not tell you the enormous debt they leave you in when your done with there college. On the other hand I do believe that people should know what they are in for when signing up to a for-profit college, your are paying an arm and a leg for an education and then you are in debt for many years. In my opinion I believe in going to a community college is a good choice for at least a year or two. I believe this because if you don’t know what you want to do or you want to stay close to home, you can do that with a community college. You save a little more by going to a community college especially if you are trying to go part-time because you work, you can go to school but also save money incase you want to go to a four-year college. In closing after viewing the documentary College Inc, I have come to the conclusion that colleges are not as they seem. They will say anything to get students to enroll and then leave them to dry when they can not get a job after they graduate, and left with over a thousand dollars in debt.

Causes of The Juvenile Crime Rate Increase From 1990 To Present Essay

From 1990 to to the present there has been a sharp increase in juvenile crime across the United States. From 1996 to the present there has been a slight decline from the statistics in 1995(OJJDP). What was the cause for this uprise in juvenile delinquincy? I will discuss 2 different theories to why there was such an increase in juvenile crime rates. I will analyze the rise of the "Gangsta-Rap" culture in the early 1990's and how it may have affected teenagers that are in lower-income families. Many people believe that the increase in real life violence on television is a cause for violence in juveniles. I will discuss the evidence for this theory. It seems to me that the best theory to explain the rise in juvenile crime is the social constructionist theory. Different sub-cultures of teens have higher crime rates than others because of their interests, whether it be the music that they listen to or the types of television programs that they watched as child.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the early 1990's a new form of Hip-Hop music appeared in America known as Gangsta-Rap. This style of Hip-Hop had lyrics pertaining to killing police, gang warfare, guns, and robberies. This style of music perked interest in teenagers across the country. Song titles such as "F*ck the Police" gave laughter to teenagers in middle and upper class America, but for these rap artists, the lyrics they wrote were their way of life. The Gangsta-Rap culture came straight from the worst neighborhoods on the Pacific Coast of the United States, where this kind of lifestyle was led by 1000's of people stuck in the slums of America. Could the lyrics from these kind of songs promote violence in low income areas where teens look up to these Rap artists? Teenagers that grow up in neighborhoods that are considered low-income (more so in larger cities than suburban areas) have a very low amount of opportunities to leave these areas and become successful in life. Teens in these areas are looking for the easy way out. There isn't many legal ways of getting out of a slum and becoming successful. Teens in these areas are more likely to sell drugs and perform robberies to make money than hold a steady job. In essence, crime is already higher in low-income areas than it is in higher-income areas. When gangsta rap was introduced in the early 1990's, It became very popular with people facing the... ...ing at different clicks[hippies, punkers, and "gangsters" (There is no dominant term used for this group. It is the group deeply involved in rap music. They wear lots of gold jewelry, medallions, etc, and have their pants sagged low)]. I will perform a study of crimes, drug use, aggressiveness, and academic standings of the teens involved.   Ã‚  Ã‚  Ã‚  Ã‚  Many vital statistics will come out of these studies. These statistics can be used to study many different correlations between juveniles and crime. This knowledge can be used for future reference in the fight to lower juvenile crime rates and understand problems before they start.   Ã‚  Ã‚  Ã‚  Ã‚   Bibliography Lefkowitz, Monroe M. 1977. Growing Up to be Violent: A Longitudinal Study of the Development of Aggression. New York: Pergamon. Wolfgang, Marvin E., Terence P Thornberry, Robert M. Figlio. 1987. From Boy to Man, from Delinquincy to Crime. Chicago: University of Chicago Press. Kolbert, Elizabeth. Dec 14,1994. Television Gets Closer Look as a Factor in Real Violence. New York Times, pp A1, D20. Office of Juvenile Justice and Delinquincy Prevention. [On-line]. Available: http://ojjdp.ncjrs.org./ojstatbb/qa253.html