International Marketing Master Case Study Example | Topics and Well Written Essays - 6250 words

International Marketing Master - Case Study ExampleThe recent terrorist attacks in the last 3 decades provoke brought turmoil in the period turn on and tourism industry bringing a severe collapse in the tour and tourism sector worldwide. The premiere of these atrocities took go down in 1982 during the Iraq affair and the oil crisis. The international tourism industry greatly suffered during those years of severe political unrest. The next unfortunate event was the bam of Foot and Mouth disease in north Europe in the year 2001. Umpteen numbers of bookings for the trips to Europe were dismissed. Another heinous act that took place on 11th September 2001 was the terrorist attack on the World Trade Center. The aftermaths of the terrifying incidence revealed the crumble of the international tour and strike for a massive time. The year 2002 revealed intensive respiratory syndrome epidemic due to air travel (Mangili & Gendreau, 2005). Air travel is capable of spreading newly buddin g contagions which could even accommodate rise to pandemics. The travel and tourism industry worldwide experienced a set back again. The next plan of brutal act of the terrorists who were caught carrying liquid explosives on 10th August 2006 in flight from United Kingdom which could have destroyed tolls of innocent lives was terminated. The travel and tourism industry has yet again undergone a tremendous shock. ... It is true that the international travel and tourism industry is presently facing a turbulent environment. However, it is certain from the ever adventurous tourists from around the domain and their impeccable passion for travel that the worldwide international travel and tourism is doubtlessly to overcome this temporary challenge. The World Travel and Tourism Council (WTTC), the telephone line leaders forum for travel and tourism is presently working with governments to spread consciousness of the economic magnitude of the globes prevalent creator of prosperity and ser vice (Travel & Tourism Security Action Plan, n.d.). Analyzing the current problems of global business conflicts including the Tourist BehaviorThe travel and tourism industry is facing major challenges at the very moment due to the problems of global business conflicts. These may be analyzed as follows PoliticalPolitical Unrest Political unrest among different nations still has adverse affects on the international travel and tourism especially on the countries involved. War at the moment would be the last thing that the travel and tourism industry would longing for. Tourists never wish to select a destination which is suffering from any sort of political disturbances. One would have never chosen a destination like when the American soldiers faced the Taliban groups.Lack of Government Contribution Deficiency in the support of the respective governments of every country in aiding to develop and sustain its travel and travel sector offers a great business conflict.EconomicalLack of Fun dsThe small and medium enterprises in developing and underdeveloped countries especially in sylvan areas are incapable of flourishing tourism activities due to